Performance increase through
02.

Performance increase through

The Challenge

Despite many bold promises, only 1% of current carbon compensation projects do reduce the amount of carbon dioxide already in the atmosphere. This represents an increasing reputational risk for brands that communicate their short-term reduction efforts as high-profile measures through their marketing activities.

The Opportunity brought to life

Instead of supporting shady compensation schemes with dubious verifiability that merely lower the growth rate of emissions, direct investments in proprietary cultivation areas provide transparency and traceability of the actual biomass cultivated and the genuine pollution reduction. Detrimental greenhouse gas emissions are removed from the atmosphere and the true contribution can be shown transparent, traceable and with full disclosure of the program.